What you will learn from this article:
- Why OpenAI’s acquisition of Roi signals a serious competitive threat to traditional financial advice and where the first client-facing impacts are likely to appear.
- What Roi actually built before the deal and how AI-driven personalisation, asset aggregation and education could reshape client expectations.
- How crypto and alternative assets skew to younger investors and why adviser portals and reporting need to reflect the full balance sheet.
- The regulatory tension between innovation and consumer protection, and why simplified advice keeps stalling in the UK.
- Practical steps advisers can take now to defend and grow value, including workflow automation, data capture by asset type, and clearer “human plus AI” propositions.








