In reading this article you will understand:
- How short form storytelling can build trust, convey expertise and improve adviser visibility across platforms such as TikTok, Instagram Reels and LinkedIn.
- The structure of effective micro-narratives, including how hooks, insights and closures work together to build trust and authority.
- Key techniques that enhance engagement across TikTok, Instagram Reels and LinkedIn.
- How psychological triggers and performance metrics can be used to refine content and improve client engagement while remaining compliant.
In an era of shrinking attention spans, advisers face a unique challenge: delivering meaningful insights in less than the time it takes to read a headline.
Short form content (videos under 20 seconds) has emerged as one of the most effective ways to engage clients and prospects across TikTok, Instagram Reels and LinkedIn.
But brevity doesn’t mean superficiality. The most effective advisers distil complex wealth concepts into concise, emotionally resonant stories that demonstrate expertise and inspire trust quickly.
