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What is EATT?

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Speaker

Ian McKenna
Founder – FTRC

Learning Objectives

  • The scale of change we now face

  • Key changes to make in your business & how to start making them

  • Why Generative Search now beats SEO

  • Impact of the Data Use and Access Act (DUA)

  • Choosing the right AI

  • Getting Gen AI in context

  • Protecting your investment in AI

  • Making Cyber Security a strength

  • How you can understand your own tech progress better

  • Impact of wider advice tech on platform relationships

BACK TO CONFERENCE SESSIONS

What is EATT?