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What is EATT?
EATT 2026 Battle of the Tech Demo – Protection Guru Pro
Synopsis:
- Quality + Price + Value Comparison – assess products side‑by‑side combining quality features and price so advisers can identify the true best‑value option for clients.
- Deep Medical Analysis – PGP includes independent medical assessments of critical illness wordings by specialist clinicians, kept up to date with medical practice.
- Powerful Comparison Tools – provides exhaustive benchmarking across multiple product types and enables comparison of a client’s existing policies vs. new plans.
- Underwriting Integration – PGP connects with platforms like UnderwriteMe, enabling real‑time underwriting terms and speeding up acceptance decisions.
In their own words:
Protection Guru Pro (PGP) is a specialist comparison and analysis platform designed for financial advisers to help them recommend the best‑value protection insurance products—not just the cheapest ones.
The tool provides fast, detailed analysis of protection insurance products such as:
- Life insurance
- Mortgage protection
- Income protection
- Critical illness cover
- Business protection
It helps advisers meet FCA Consumer Duty requirements by comparing products not only on price but also on quality, value, and medical definitions. It also improves consumer outcomes and delivers consistent, evidence-based recommendations.
Company Info
HQ: London
Founded: 2021
Product Displayed: Protection Guru Pro
Presenter: Ian McKenna, Founder & Director
