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What is EATT?
EATT 2024 Disturbance Demo – Ammonite
Synopsis:
- Ammonite founders identified a lack of engaging digital tools to simplify financial planning.
- They showcased their Freemium application; Goal-Mapper. The user journey essentially acts as a Financial Health Check, including cash flow planning, and often highlights customer needs.
In their own words:
- Ammonite is looking forward to launching its digital adviser tools centred around a client’s financial health.
- We want to help new customers realise the importance and power of financial advice through both self-service and (hybrid) financial coaching tools.
- Approximately 90% of the UK adult population are not engaging in any form of financial guidance or advice and even those who do so are seeking high-value digital experiences.
Our Analysis
Website
Company Info
HQ: UK
Founded: 2018
Product Displayed: Goal Mapper
Presenter: Rob Harradine
