In their own words:

• Finding the protection product that represents best value for a customer has historically taken a lot of manual research. ProtectionGuruPro combines an analysis of the quality of products with the cost and clients’ budget in a simple and easy to follow process. This enables advisers to discuss more than just price and highlight the best cover available for the clients’ money.
• Enabling comparisons of life cover, critical illness and income protection policies, ProtectionGuruPro utilises the expertise and knowledge of Protection Guru to provide product comparisons using pricing from iPipeline or UnderwriteMe and allowing advisers to customise the results as much as required.