The new Substack strategy helping advisers stand out online – Part One: What Substack is and how advisers can get started

In reading this you will understand:

What Substack is, how it works, and why it differs from traditional newsletters.
Why Substack is gaining popularity in finance and how it helps advisers demonstrate expertise.
How to set up a Substack, including naming, design, compliance, and importing an existing audience.

Substack has emerged as a powerful publishing platform where advisers can build direct relationships with clients and prospects through subscription-based newsletters.

Initially launched in 2017, this platform has quickly evolved into a content ecosystem that is changing how financial professionals communicate with their audiences.

What is Substack?

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About The Author

Melanie Goodman

With a professional background in law and finance, Melanie runs Trevisan, a specialist LinkedIn marketing and training company for regulated professionals. She provides CPD-accredited LinkedIn training and a “done-for-you” service for time-poor advisers who lack the time or inclination to manage, grow, and nurture relationships on LinkedIn themselves. At a corporate level, she develops and delivers employee advocacy programs, corporate training, and social media policies for firms looking to help their teams leverage the platform more effectively.